This print is part of the “Go Analog” series.

“Swatch Watch” is a limited series of six 11” x 14” prints (Image is 9” x 12” with 1” borders) created using the reductive or elimination method of linocut. 

This print was inspired by amazing industrial design and my deep love of analog objects. The Swatch. It means “second watch”—an affordable, casual, everyday watch that was meant to be worn as an accessory. This Lady “McSwatch” design came out in 1985 and it’s a classic. Close your eyes and remember what it felt like to pop a new swatch out of its long plastic case, and add it to the stack on your wrist. One was not enough.

All prints come unframed with a cardboard backer and cellophane sleeve. They are numbered and signed by the artist.

Note: While the prints are all made from the same piece of linoleum, they contain variations in color and precision.